Gladwell presents an argument on the effects of social media and its impact on society. The article shows how ineffective armchair activism is about challenging the status quo. The social media era is compared to the civil rights activism and how it become a success. The hierarchical command structure of the organization of people is evaluated and how it affected change. According to the article, the connectedness of the protestors in the civil right movement, and the active connections that they pose are what enhanced grassroots activism. Directing the actions of participants in such movements requires an imperative leader in the organization who steers clear of the focus least the action becomes a victim of the internal strife (Gladwell). The article uses the Palestinian Liberation Organization as an example to indicate the challenges of a loosely coupled assembly falls short of the connection and is prone to internal strife and external manipulation. Doing so, he propels how the social networking world as a means of organization emerges creating undefined, leaderless, uncontrolled and ever changing coalitions that do not achieve change.

Social media falls short of playing a role in revolutionary undertakings. There are weak bonds in the network as people are merely connected without a hierarchical structure. Traditionally, when there were no social media, and the current when it is predominant, Gladwell evaluate the two extremes citing ineffectiveness in its wake. The reasoning of the article and according to the author is that social media is a weak platform to start a revolution. An excellent example provided in the article is the case of Iran and Moldova revolution that are depicted as initiated by social media and yet in this same countries social media is rarely accepted let alone used.  Social media is a powerful tool for networking. However, it falls short as a means to initiate a revolution.

A revolution is a process that requires more than just the essentials of networking. It has to be initiated by an influential individual who is viewed as a figure of promise by the subjects. However, in doing so, if such an individual airs his views and opinions on Twitter and asks for followers, no one is likely to join the revolution. The issue is that such a move sounds crazy from the end-users. There lacks conviction and the zeal to join the movement as it will be considered a joke. If the same idea is backed up by the concept of a group or friends, the panorama expands as more people are reached and persuaded to join. There is a high tendency of people bringing their close friends due to social inclination. Therefore, within a short time there is a substantial connection indicative that secure relationships are what cements a revolution (Gladwell). Social media is further used as a tool for information dissemination once the initial tie is solid. The result is a high growth and stronger group grow. Therefore, social media is not a platform for initiating a revolution, but a means for delivering the information and making people aware.

A revolution cannot be retweeted, and this is a fear that has been addressed in detail in the article. According to the article, people are discarding and refraining from regular conversations and interactions in favor of using social media as a channel of communication. The presence of social media can be attributed to the formulation of both active and passive relationships. The ideas of Gladwell that social media has provided a platform for easy access to information and its consequent dissemination hold true. In case of an upcoming event, it is the best approach to engage people. As opposed to the traditional means of relying on word of mouth to transfer the information, creating a social bookmark such as a Facebook page or a Twitter handle will ensure that a vast majority of people are reached within the smallest time possible (Gladwell). However, the visual connection of ten thousand like or retweets cannot surpass the physical bond created by a thousand people physically united.

Social media is the perfect platform to share information with the world. The current social media platforms such as Facebook and Twitter make is inherently easy to undertake information dissemination within minutes across the globe. However, the use of it should be emphasized as a replica of the prevalent issues that need addressing using physical means and presence. Despite that it cannot be overruled as playing part in the revolution, it should be noted that information disseminated using this channel does not only reach to people with whom one has adhesive ties with and thus there may be a slack in a call for action (Gladwell). The article does not clearly depict the merits and shortcomings of social media. From my opinion, social media excels only in bringing an issue to light but a call to action requires physical presence. For example, liking or sharing a picture on Facebook regarding terrorism or starvation in the third world does not solve the issue but only creates awareness.

Race for Relevance

The proliferation of technology is a challenge to the growth of organizations and individuals. To stay relevant, changes have to be inculcated in the two, and a flow with the technology is a mandatory requirement to ensure the success of the business world and personal development. The future is always engulfed by uncertainty. However, the notion that technology will keep on changing is a factor that remains clear, and the people that possess the most current will be able to stay relevant and in business. There are key areas addressed in the article that the author cited as necessary for alteration for the enterprise to start rigid and appropriate (Coerver and Byers). Relevance in the modern market is measured in the ability to possess the latest form of technology. It should be noted that the promises of cutting edge technology is efficiency, savings and security that are among the leading parameters that attract customers to a given business. For this reason, the authors evaluate to what extent the market is termed relevant and what emerging trends and practices needs to be adopted and changed respectively.

In the digital world, adopting technology is not an option, it is a requirement and primary for that matter and cannot be overlooked. The article insists on professional death for businesses and practitioners who ignore the adoption of technology at this age and time. It is the key ingredient in modern business success. Thus, the most competitive individuals are the ones possessing the latest and best form of technology (Coerver and Byers). It is through this that the aspect of race emerges as the best is measured in terms of technology as the leading factor. Associations have changed on three platforms, completion, time, and technology. It is from these three parameters that firms define themselves and associations curve their culture. As such, the traditional model plays no role in the modern world and is considered obsolete. Therefore, to streamline how a firm performs, there are necessary significant changes in organizational governance, leadership and the ability to leverage the expertise of the stuff and definition of the market for the members. Other change areas addressed by the authors are the ability of an organization to rationalize the lines of production in an effort of bridging the gap of technology.

In today’s market, success is based on how competitive an organization is and how it addresses upcoming issues promptly. Existing and new associations are an important factor of consideration as competition emerges from here. The internet, publishing houses, traditional means and advertising are key factors when it comes to dealing with race. The internet has opened a new era of completion where information is widely and readily available, and the use of social media platforms has highly replaced face to face forms of networking. The masters of this new and modern techniques are better placed compared to their competitors in penetrating the market and staying relevant.

The near and medium term future likely to face associations are also addressed. With the concept of technology having been clearly defined and its role in ensuring that an organization stays relevant, many organizations are yet to adapt to the new era and eradicate the traditional means of operation. Another challenge that the authors address is the ability of the firms to refocus their resources in a narrower and competitive line of service (Coerver and Byers). Lastly is the essence of moving from face to face form of networking and adopting a virtual, technology-based way of connecting.

Despite being seen as a challenge, the article further evaluates the opportunities that emerge with the adoption of technology. Societies can rebrand themselves and reposition according to the promises of their brand and strategically position themselves to meet the needs of their customers and organizational goals. Societies fail in the adoption of technology due to lack of involving young people in their boards (Coerver and Byers). Therefore, the challenge is to strike a balance in the governance and leadership and bring in fresh talent. In conclusion, it is essential as indicated in the article to get the technological framework right to guarantee the success of the organization. For current societies to be relevant in the future, there is a need to flow with the technology.

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